XTEL receives five Best-In-Class distinctions

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XTEL receives five Best-In-Class distinctions the 2023 POI Retail Execution Vendor Panorama

For the second year in a row, XTEL received five Best-In-Class Distinctions in the same categories, confirming its leadership position in combining transactional and analytical capabilities.

XTEL has received a positive assessment and Five Best-In-Class Distinctions in the Retail Sales Execution (RetX) Vendor Panorama published on April 2023, by the Promotion Optimization Institute (POI).

“This recognition from POI in it’s annual Retail Execution dedicated report confirms the successful evolution of our solution and how we are delivering against our vision of a holistic approach to sales processes automation. XTEL Retail Execution Solution is available to field teams online and offline, with a renewed user interface geared towards driving usage and adoption and recent advances in omnichannel capabilities allowing for engagement with customers anywhere, anytime.”

Suzana Dias, Head of Product Strategy and Alliances at XTEL

“It also provides the CPGs headquarters with all the capabilities to effectively combine systems with data, analytics, implementation services, and change management. AI and analytics help field representatives to plan for effective calls and then quickly execute, an approach designed to optimize the end-to-end revenue management process, from strategy to execution” Suzana Dias concludes.

Also this year, XTEL has secured five Best-In-Class Distinctions in the same categories, highlighting its dominance in integrating transactional and analytical capabilitiess:

  • Analytical Insights: Ability to process data from multiple sources and deliver directional guidance, insights and recommendations to the user
  • Connected Enterprise: Connectivity across the holistic enterprise including TPM, REX, and ERP with end-to-end benefits. Ability to connect front & back offices into “one” office
  • Data & Analytics Visualisation: Provides visual insights and guidance in unique and innovative ways with quickly understood graphics and/or dashboards
  • Desktop UX: Addresses the needs of office-based personnel to view, analyze, and direct field efforts through a streamlined interface and workflow. Uses intelligent REX to provide managers/office-based teams visibility into corrective actions and direct guidance to the field
  • Guided Selling: Utilizes advanced mathematical and AI/ML algorithms to process enormous amounts of data (including POS, inventory, demographics store census, and shipment information, if available) to uncover the trends and largest growth opportunities and determine the store and activity prioritization. This recognition from POI confirms the unique capabilities of the XTEL Retail Execution solution, and the possibility to integrate TPx and REX for a seamless user experience as the optimal way to add both strategic and tactical value to any CPG organisation.

XTEL Retail Execution solution is easy to understand, allows holistic decision-making across internal and external stakeholders and is scalable to address all channels and routes to markets, in order to boost sales performance for CPGs.

“The XTEL Retail Execution Solution is part of an end-to-end, AI-driven, revenue management platform, including RGM analytics, category management, portfolio management, customer planning, pricing management, and trade promotion management. The company has undergone some mergers and acquisitions and is positioning their solution with a new vision, a new mission, and a single roadmap across the company. Their core capabilities help companies plan for, and execute a complete revenue growth plan.”

Pam Brown, Chief Commercial Officer at The Promotion Optimization Institute

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