Clif Bar: The importance pre-design in TPM digitalisation

A discussion with Clif Bar – Trade Promotion Management digital journey and transformation

Trade Promotion Management digital transformation as a foundation for long-term growth

Trade Promotion Management digitalisation projects are large and often complex, which can lead to a number of common challenges, especially during the design phase.

As a result of experiencing these as part of previous project implementations by XTEL, it was agreed there should be a pre-design phase to ensure there is a common understanding and alignment of business needs and requirements.

This enabled collaboration across the business, and therefore a good level of understanding of what should be prioritised, which resulted in a high level of buy-in.

Watch the recorded webinar to find out more.