Assortment AI
Category management and virtual store solutions
Scale category and sales performance across SKUs, retailers, and channels with XTEL Assortment AI booster. Optimize assortment and use virtual reality to reveal shopping behaviors and bring recommendations to life.
AI-powered assortment planning and analysis
Generate faster, automated insights with AI-assisted planning and analysis, enabling more teams to turn complex data into high-impact commercial decisions with less manual effort.
Data agnostic, built to prove incrementality
Harmonize multiple data sources into a single, consistent view to create dynamic, unbiased category insights and identify the SKUs delivering truly unique, incremental value to shoppers.
Virtual reality concept validation
Recreate real-world shelves in 150+ virtual store environments, validate assortment, merchandising, understand shopper decisions, tell a clearer story to stakeholders and retail partners
XTEL Assortment AI booster
Make better assortment and space decisions, faster, and communicate them with impact.
What you can do with Assortment AI + Virtual Reality
AI-powered assortment planning and analysis
- Accelerate category planning cycles with automated insights
- Make advanced analytics accessible across business users
- Shift from static reporting to decision-ready outputs
Apply incrementality to drive category growth at scale
- Evaluate assortment choices through an incrementality-led lens
- Scale performance across SKUs, retailers, and channels
- Prioritize actions that deliver measurable incremental value
Identify SKUs delivering unique incremental value to shoppers
- Highlight items that add distinct shopper value vs. substitutes
- Support rationalization and expansion decisions with objective evidence
- Improve assortment decisions with clear SKU roles and contribution
Harmonize multiple data sources for unbiased category insights
Data improvement
- Auto flagging: shift, add missing, delete cancelled promotions or change promo length)
- AI Baselines/ Modelling: baseline aggregation, new sub-categories, distribution changes, output validation
- Allocation: event, quantities, rates, cost spreading down to PPG/ event level, sell-out period alignment
Collaborate with retail partners to optimize assortment and shelf space
- Align recommendations with shopper needs and category strategy
- Support growth and rationalization scenarios with transparent trade-offs
- Bring retailer-ready outputs to joint business planning conversations
Validate concepts with virtual stores
- Test and refine concepts in realistic store environments
- Present recommendations with greater clarity and engagement
- De-risk execution by validating concepts before rollout
- Understand how shoppers choose products in a category
Two capabilities, one category growth solution
Assortment decisions grounded in incrementality—designed to scale across your business.
Category Management
Assortment decisions grounded in incrementality—designed to scale across your business.
Key outcomes:
- Drive category growth by prioritizing SKUs that add sales, reduce cannibalization and rationalise low-value assortments .
- Identify distribution gaps and range expansion opportunities
- Improve shelf productivity and space allocation through planogram recommendations
- Make faster decisions with integrated shopper, POS, and syndicated data
Virtual reality validation
Bring category and in-store concepts to life—then validate them in immersive virtual environments.
Key outcomes:
- Visualize shelf and store changes before you execute
- Test new concepts and strengthen stakeholder buy-in
- De-risk growth initiatives with virtual validation
- Deliver more engaging, memorable storytelling for customers and internal teams
- Generate a Shopper Decision Tree (SDT) that depicts how shoppers prioritize products
Ready to make assortment decisions with confidence?
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
Why global teams rely on XTEL Assortment AI
Proven incremental category growth, at scale
Incrementality-led decision-making applied across SKUs, retailers, and channels.
Increased value with data-agnostic insights
Harmonized data sources to create unbiased category intelligence.
Valid concepts, ready for execution
Interactive virtual stores to test, refine, and present concepts with greater confidence.
