The strategic extension:
Modernizing TPM, TPO, and RGM during ERP transformation
Download now the exclusive practical guide to improving trade decision-making without disrupting ERP
As CPG companies progress through ERP
transformations such as S/4HANA, leadership teams are asking a broader question: how should commercial decision–making evolve alongside the digital core to support growth and margin performance?
What’s inside:
- Why ERP transformation alone doesn’t improve commercial performance
- Where revenue leakage happens (and how to fix it)
- The Strategic Extension model explained
- Real case: global CPG leader across 20+ countries
- A practical checklist to evaluate your
current approach
Why it matters now
As CPG organizations modernize their ERP landscape, leadership teams are asking a broader question: how revenue decisions must evolve alongside the digital core to support growth and margin performance. While ERP programs improve operational execution, pricing, promotion, and trade investment decisions often still rely on fragmented processes and delayed insights.
In the guide, you’ll see benchmarks such as:
- 10–20% productivity loss from manual planning cycles
- 30–40% of promotions fail to generate incremental profit
- Up to ~3% revenue uplift is left on the table when commercial decision-making does not evolve alongside ERP modernization
What you’ll learn
- Why traditional TPM, TPO, and RGM approaches can limit commercial value creation
- Six key opportunities to strengthen trade and revenue decision-making
- How Agentic AI-driven insights and scenario modeling help teams make faster, smarter decisions
- A proven Strategic Extension architecture for ERP environments
- Case insights from a global beverage leader modernizing TPM/TPO across 20+ countries during an S/4HANA transformation
Discover more about:
TPM modernization without rip-and-replace
Evolve trade planning and promotion execution while keeping ERP stability and governance.
Faster, smarter revenue decisions
Connect pricing and trade intelligence to execution so teams can respond with confidence.
A stronger data foundation for revenue optimization
Improve decision quality with consistent, trusted data across markets and systems.
Modernize Trade Promotion Management, Trade Promotion Optimization, and Revenue Growth Management during ERP transformation – without breaking your ERP core.
This executive guide explains how CPG organizations evolve commercial decision-making while keeping ERP as the trusted system of record.
Download the executive guide
Get the PDF and explore a practical model for modernizing TPM, TPO, and RGM alongside ERP transformation programs—including SAP S/4HANA.
Why it matters now
As CPG organizations modernize their ERP landscape, leadership teams are asking a broader question: how revenue decisions must evolve alongside the digital core to support growth and margin performance. While ERP programs improve operational execution, pricing, promotion, and trade investment decisions often still rely on fragmented processes and delayed insights.
In the guide, you’ll see benchmarks such as:
- 10–20% productivity loss from manual planning cycles
- 30–40% of promotions fail to generate incremental profit
- Up to ~3% revenue uplift is left on the table when commercial decision-making does not evolve alongside ERP modernization
What you’ll learn
- Why traditional TPM, TPO, and RGM approaches can limit commercial value creation
- Six key opportunities to strengthen trade and revenue decision-making
- How Agentic AI-driven insights and scenario modeling help teams make faster, smarter decisions
- A proven Strategic Extension architecture for ERP environments
- Case insights from a global beverage leader modernizing TPM/TPO across 20+ countries during an S/4HANA transformation
Discover more about:
TPM modernization without rip-and-replace
Evolve trade planning and promotion execution while keeping ERP stability and governance.
Faster, smarter revenue decisions
Connect pricing and trade intelligence to execution so teams can respond with confidence.
A stronger data foundation for revenue optimization
Improve decision quality with consistent, trusted data across markets and systems.


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