TPO
Pricing. Promotion. Mix. Trade Terms. In one holistic model.
XTEL offers an always-on, comprehensive analytical framework to help you build optimal strategies.
Arm your teams with superior AI-driven insights to give your brands a competitive edge.
Analytics to drive effectiveness and efficiency
With XTEL’s real-time insights at their fingertips and guided analytical paths to help harness them into strategies, every team member becomes a growth champion – both in expertise and productivity.
Every commercial question, answered
Lift decomposition? Price ladders? Channel margin contribution? We have you covered. XTEL covers all commercial levers and their interplay to ensure your teams have the right insights to design execution-ready, valid strategies.
AI designed to augment intelligence
AI recommendations that can be trusted. XTEL’s AI, built by data scientists paired with industry experts, delivers credible, back-tested recommendations to help your teams think differently and build strategic advantage.
XTEL TPO
The industry’s most comprehensive set of actionable revenue, margin, and growth analytics.
What you can do with XTEL TPO
Move from reactive to strategic pricing.
Pricing Strategy
- Optimize Price-Pack Architecture and pricing strategies to balance margin and volume
- Understand how to tie brand role decisions (follower, leader…) drive pricing strategies (EDLP, H/L)
- Use AI elasticity models for strategic pricing, based on willingness to pay, margin defense, and market dynamics
Maximize the return of your trade investments.
Promotion and Trade Strategy
- Use ADAM-enriched data for accurate baselines
- Understand lift: cannibalization, stockpiling, competitive stealing, retailer switching, category expansion… and its drivers: mechanics, discount depth, frequency, and portfolio mix
- Identify the most valuable events for brands and customers
- Measure incremental trade spend value to direct funds to the highest ROI opportunities
Optimize your channel and distribution strategies.
GTM, Channel, and Distribution Strategy
- Get real-time sales and margin insights by customer, brand, and SKU
- Analyze profit drivers to create balanced strategies
- Identify and manage channel strategy risks and opportunities
- Simulate channel strategies by building “what if” scenarios for value and volume impacts
Align your product mix to market needs and opportunities.
Offer Strategy
- Quantify growth opportunities by analyzing the margin impact of mix vs. pricing and trade
- Identify and manage demand and competitive risks and opportunities within the product mix
- Foster internal collaboration across sales, marketing, and supply chain teams for mix scenario planning
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
Our customers expect more, every day
Discover the XTEL Revenue Management Platform
AI solutions to achieve successful commercial execution at an enterprise scale.
TPM
Every promotion seamlessly executed. Planning to forecast to order to cash, with minimal effort or rework.
ADAM
AI-ready data, integrated into your technology stack. Without mobilizing your data science team.
Our experience, your success
From thought leadership to real-life case studies, explore how XTEL can help you succeed.
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