Retail Execution
Boost sales with perfect in-store activations.
Cross-channel
Modern, traditional trade, or e-commerce. How can I drive sales across channels with perfect execution?
XTEL REX offers an all-in-one solution to cover all channels and geographies, from B2B commerce to in-store activities, retail monitoring, van sales, and direct store delivery.
Learn more about XTEL REX
Seamless fulfillment
How do I reduce friction between store execution and operations?
The XTEL AI platform integrates seamlessly with your ecosystem: it links to your inventory management, pricing, supply chain and CRM solutions to ensure every committed order is fulfilled smoothly.
Learn more about XTEL Analytics Platform
Store data
How do I maximize the organization-wide business impact of store checks?
XTEL’s ADAM incorporates data collected in stores to build a more robust data foundation and ensure your insights are grounded in reality – actual distribution, out-of-stock situations, share of shelf and execution.
Learn more about ADAM
Retail Execution: Every channel, every category
Orchestrate resources to effectively and efficiently execute sales strategies at the store level.
Field Sales Executive
Optimize resource deployment and field sales initiatives to maximize reach and results.
- Develop field strategies aligned with the overall customer plan, in coordination with KAMs
- Create effective customer calling plans, from routing to individual store-level tasks
- Maintain full visibility on key initiatives (innovation, promotion execution…) to ensure trade investment profitability
- Keep tabs on operational store-level performance (share of shelf, distribution, planogram, out-of-stock…) to identify improvement areas
Field Sales Representative
Execute trade promotions in the field to drive sales and enhance customer engagement.
- Execute effective customer calling plan and use real-time data to track effectiveness and adjust on the fly
- Manage order processing and ensure timely fulfillment
- Conduct van sales and direct store delivery (DSD) operations
- Strengthen relationships with store managers and staff and drive more productive retail partnerships
Merchandiser
Maximize the value of every store visit.
- Create a daily schedule, build your route, and plan every store visit seamlessly, leveraging AI to ensure optimal productivity
- Track perfect store compliance using a combination of manual data entry, photo, and video capture tools
- Support retail operations by providing training, inventory coordination, display management or other mechanics to maximize sales and shopper satisfaction
Supply Chain Executive
Balance inventory and ensure efficient logistics for distribution.
- Maintain visibility and inventory levels across the entire value chain to prevent stockouts and overstocking
- Ensure logistics efficiency to meet distribution demands
- Integrate supply chain processes with route-to-market strategies
Finance Executive
Oversee order-to-cash processes and financial data consolidation for an always-accurate customer P&L.
- Collaborate with sales and field teams to align financial objectives
- Keep track of order processing to ensure accurate billing
- Consolidate financial data to produce customer P&L statements
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
Related solutions
TPO
Relevant insights and optimized strategies, with a whole-company lens. Fueled by AI, instantly.
TPM
Every promotion seamlessly executed. Planning to forecast to order to cash, with minimal effort or rework.










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