Mars Italy discusses digital transformation
Mars Italy and its digital transformation: sign up to access the webinar recording
Accelerating growth, simplifying business processes and effectively managing change.
A special event dedicated to the Italian CPG market.
Cosimo Laserra (Mars Italia), Matteo Spera (NTT Data) and Alfredo Donati (XTEL) were live on LinkedIn on Thursday, Oct. 12, to discuss how profitable business growth can be sustained and organizational agility increased through an effective approach to digital transformation.
They specifically discussed Mars Italy's journey of digitizing business processes through integrated software solutions, spanning planning and management of promotions, contract management, orders and sales force, and strategic analytics, across different channels and categories.
Speakers:
- Cosimo Laserra - Sales Director, Multi-Category Market Italy - Mars
- Matteo Spera - Vice President - NTT Data
- Alfredo Donati - Sales Director EMEA - XTEL
