Pricing and Promotion
Design winning commercial analytics strategies to drive margin and revenue growth.
Disparate data sources
How can I get my analytics ready?
XTEL’s ADAM ingests, corrects, transforms and enriches data using the business knowledge embedded in its advanced algorithms and AI models. This allows you to focus on using that information for competitive advantage.
Learn more about ADAM
RGM strategies that add up
How can I optimize each commercial analytics lever while understanding the overall picture?
XTEL offers an always-on, comprehensive analytical framework based on advanced AI models that understand the interplay between pricing, promotion, assortment, and trade terms strategies.
Learn more about AI and Data Science
Outdated, siloed commercial insights
How can I share relevant insights with each stakeholder?
XTEL's AI platform democratizes commercial insights, ensuring each stakeholder across the organization has access to near-real time numbers and insights precisely when they need them.
Learn more about agentic framework
Revenue Growth cross-department play-by-play
Enable every department in the business to design, collaborate on, and execute optimal revenue growth strategies across brands, categories, routes-to-market, customers and geographies.
Revenue Growth Management Executive
Balance short-term profit and revenue goals with long-term strategic growth, and ensure cross-departmental alignment.
- Set competitive pricing, define effective promotion strategies, and optimize trade spend allocation
- Tailor customer segments for targeted pricing and promotions
- Monitor competitive information and performance to improve market responsiveness
- Enable informed negotiation strategies with retailers, based on factual performance metrics and market dynamics
Sales Executive
Align sales strategies with revenue management initiatives to meet revenue targets in line with broader company objectives.
- Automate performance data analysis to identify trends and opportunities
- Use AI to generate and proactively adjust fact-based customer plans
- Strengthen negotiation capabilities with profit pool visibility and real-time, data-driven pricing, promotions, assortment, and trade terms recommendations
- Maintain control of your activity with real-time sales insights
Finance Executive
Ensure revenue management strategies are realistic, financially sustainable and aligned with profitability goals.
- Collaborate with sales and RGM teams to align financial objectives with pricing and trade policies
- Automate financial data analysis for real-time fund utilization and cost tracking
- Build accurate, granular visibility into profit and revenue growth drivers to ensure data-driven decisions
- Leverage AI for commercial insights in forecasting and budgeting, understanding cost reduction and growth opportunity areas
Marketing Executive
Ensure marketing strategies align with revenue management objectives, enhancing brand value and consumer engagement.
- Automate market data analysis to identify trends and adjust strategies
- Better align marketing campaigns with pricing and promotional strategies
- Enhance your understanding of shopper behaviour through better pricing insights
- Gain full visibility into campaign KPIs and ROI analysis
Supply Chain Executive
Ensure supply chain operations support revenue management strategies efficiently, optimizing costs and availability.
- Maintain optimal stock levels through integrated sales planning, Sales and Operations Planning (S&OP), and inventory management
- Better understand the impact of price and promotion on demand forecast to always be in a position to meet demand
- Keep up-to-date visibility on customer plans to ensure distribution and logistics efficiency
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
Related solutions
TPM
Every promotion seamlessly executed. Planning to forecast to order to cash, with minimal effort or rework.
TPO
Relevant insights and optimized strategies, with a whole-company lens. Fueled by AI, instantly.
ADAM
AI-ready data, integrated into your technology stack. Without mobilizing your data science team.
Our experience, your success
From thought leadership to real-life case studies, explore how XTEL can help you succeed.
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