AXL revenue management agent
Orchestrating specialized AI agents for true value impact
Let AI build complex strategies, answer intricate questions, and optimize promotional and pricing plans in real-time.
Boost productivity and adapt swiftly to changes throughout the year in minutes with an Agentic AI operation framework designed to bring value.
Optimized commercial plans in minutes, not months
From commercial strategies to detailed plans, in real-time. With a few prompts and clicks, XTEL’s AXL builds the optimal scenarios to ensure you find true win-wins with your customers – no training required.
A real-time analytics center in your pocket, always available
Commercial analytics for all your accounts and brands, not just your largest ones. For every meeting, not just the big ones. XTEL helps every account manager to build the best plan for every customer interaction.
AXEL revenue management agent puts Copilot to work in real time
Built with Microsoft Copilot and Azure at its core, AXL turns strategizing, planning, and execution into an intuitive experience, enabling every team member to unlock and deliver value from day one.
XTEL AXL revenue management agent
What you can do with XTEL's AXL
Orchestrate complex strategy decisions with agentic AI
AXL: your value creation buddy
- AXL AI layer connects commercial processes within the platform that accelerate and synchronize decision-making.
- It serves as a frontline daily operations buddy for every commercial role, orchestrating XTEL CPG-specialized multi-agent system, to automate management and optimization of financial planning, predictive analysis, promo calendars optimization, and more.
Generate optimized commercial plans in minutes.
Profit and Revenue Optimizer
- Automate the creation of detailed commercial plans using history, strategic goals, customer and internal constraints, linked with your IBP and S&OP processes
- View real-time margin and revenue impact when adjusting trade allocation, pricing or promotions
- Balance your perspective with your customer’s to make negotiations more effective and optimize joint plans
- Seamlessly export final scenarios to your TPM solution
Review, edit and collaborate on your plans throughout the year.
Always-on Plan Optimizer
- Leverage continuously updated, ADAM-enhanced data to adjust plans with real-time market and competition insights
- Incorporate input from all departments to align your plan with operational reality
- Effortlessly compare multiple scenarios at the customer, channel, brand, category or event level
- Inform guidelines and constraints at HQ in real time to best align commercial strategy and customer-facing execution
Make every team member an RGM master.
RGM-in-a-pocket solution
- Leverage Microsoft Copilot to enable every team member to benefit from the agentic framework, no training required
- Get the answers to your commercial challenges in seconds
- Use a state-of-the-art UX to make minute adjustments to your plans, using drag and drop or sliders for every parameter
Our customers expect more, every day
Discover the XTEL Platform
Agentic AI-backed solutions to achieve successful commercial execution at an enterprise scale.
TPM
Every promotion seamlessly executed. Planning to forecast to order to cash, with minimal effort or rework.
TPO
Relevant insights and optimized strategies, with a whole-company lens. Fueled by AI, instantly.
ADAM
AI-ready data, integrated into your technology stack. Without mobilizing your data science team.
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
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