Integrated Business Planning

Deliver a unified plan to align your organization.

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One number

How can I align sales, marketing, supply chain and finance around a single plan?
XTEL’s AI builds optimized, detailed, ready-to-execute plans based on the input and alignment of all department priorities and constraints, to ensure you don’t create conflicting versions of the truth across your company.
Learn more about XTEL agentic framework

Agile planning

How can my organization tespond faster to the market, the competition and the changing environment?
XTEL loads internal, industry and direct retailer data as it becomes available to help you revise your plan in real-time, and address its implications internally and with your customers.
Learn more about ADAM

Customer vs. internal

How can I build alignment between IBP and JBPs?
XTEL’s solution connects all your plan versions to a single master, integrated with your source data and your enterprise systems, to help you cut it as you need it – customer, market, category or brand.
Learn more about XTEL agentic framework

Integrated Business Planning (IBP) cross-department playbook

Bring together your entire team around a unified business plan, from strategy to execution.

Sales Executive

Integrate sales forecasts into business planning processes to support commercial targets.

  •  Implement automated sales data analysis to uncover trends and opportunities swiftly
  • Leverage AI for accurate sales forecasting and deep customer behavior insights
  • Deliver continuous sales performance updates for periodic business plans reviews
  • Make replanning and adjustments easier by leveraging building blocks and mass adjustment capabilities.

Finance Executive

Ensure the financial viability of business plans, focusing on profitability and cost management.

  • Set volume and value targets for the commercial organization, at all levels of customer and product hierarchies, matching plans and execution throughout the year to maintain visibility on landing point.

  • Maintain a real-time customer P&L view, linked directly with promotions and other commercial actions to see the impact of changes to your plans.

  • Generate funds and trade spend rates, to never lose track of your business, at any level of granularity

Marketing Executive

Align marketing goals with business plans to enhance brand value and consumer engagement.

  • Ensure full alignment between marketing and sales initiatives to drive better results for both departments
  • Automate market data analysis to swiftly adapt plans to emerging trends
  • Deliver comprehensive analysis of campaign performance and ROI for ongoing plan reviews

Supply Chain Executive

Support integrated business plans through efficient supply chain operations, optimizing costs and ensuring product availability.

  • Integrate the sales plan with supply-side baselines to ensure better collaboration between sales and operations
  • Leverage AI for precise demand forecasting to align supply chain operations with market needs
  • Maintain optimal inventory levels through integrated planning and management

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