Integrated Business Planning
Deliver a unified plan to align your organization.
One number
Agile planning
Customer vs. internal
Integrated Business Planning (IBP) cross-department playbook
Bring together your entire team around a unified business plan, from strategy to execution.
Sales Executive
Integrate sales forecasts into business planning processes to support commercial targets.
- Implement automated sales data analysis to uncover trends and opportunities swiftly
- Leverage AI for accurate sales forecasting and deep customer behavior insights
- Deliver continuous sales performance updates for periodic business plans reviews
- Make replanning and adjustments easier by leveraging building blocks and mass adjustment capabilities.
Finance Executive
Ensure the financial viability of business plans, focusing on profitability and cost management.
Set volume and value targets for the commercial organization, at all levels of customer and product hierarchies, matching plans and execution throughout the year to maintain visibility on landing point.
Maintain a real-time customer P&L view, linked directly with promotions and other commercial actions to see the impact of changes to your plans.
Generate funds and trade spend rates, to never lose track of your business, at any level of granularity
Marketing Executive
Align marketing goals with business plans to enhance brand value and consumer engagement.
- Ensure full alignment between marketing and sales initiatives to drive better results for both departments
- Automate market data analysis to swiftly adapt plans to emerging trends
- Deliver comprehensive analysis of campaign performance and ROI for ongoing plan reviews
Supply Chain Executive
Support integrated business plans through efficient supply chain operations, optimizing costs and ensuring product availability.
- Integrate the sales plan with supply-side baselines to ensure better collaboration between sales and operations
- Leverage AI for precise demand forecasting to align supply chain operations with market needs
- Maintain optimal inventory levels through integrated planning and management
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
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