Who we serve
Empowering consumer goods industries with strategic solutions.
From insights to strategy, planning and execution: boost performance and productivity with capabilities tailored to your industry sector.
Discover the 5 key capabilities you need to drive successful commercial planning and execution
Across consumer goods categories, channels and geographies.
Fast moving consumer goods (FMCG)
- Trade spend governance: Maximize ROI on trade investments by establishing clear processes and using AI to track and optimize commercial planning and execution.
- Commercial levers optimization: Strategically adjust pricing, promotions, assortment, and trade terms to drive revenue and profit growth while maintaining brand equity.
- Integrated business planning: Balance demand with cost to serve and operational efficiency by aligning sales, marketing, finance, and supply chain targets and forecasts.
- Portfolio management: Drive new product introductions while optimizing existing offerings to meet consumer demands and trends.
- Channel strategy and execution: Develop strategies across retail, e-commerce, and emerging channels to ensure consistent brand presence and product availability.
Consumer health
- Data harmonization: Integrate data from ERP, CRM, and third-party sources to eliminate siloes and gain comprehensive market insights.
- Trade spend ffficiency: Maximize ROI on trade spend using analytics to refine strategies with TPM and TPO tools.
- Regulatory compliance: Ensure FDA and EMA regulation compliance through robust frameworks for distribution and promotional activities.
- Demand forecasting and S&OP: Align S&OP with precise demand forecasting using market intelligence and analytics to navigate demand shifts, causal/ contextual data and supply chain complexities.
- Retail execution excellence: Optimize product placement and shelf compliance for perfect store conditions across channels—pharmacies, drugstores, specialized retail, modern trade, and e-commerce—ensuring real-time visibility.
Beers, wines and spirits (BWS)
- Portfolio optimization: Focus on high-margin, high-velocity products aligned with consumer preferences to avoid internal competition.
- Channel strategy: Balance on- and off-trade strategies to boost market penetration and brand visibility.
- Pricing and promotions: Implement compliant pricing strategies that drive volume without harming brand equity.
- Distributor optimization: Enhance distributor relationships across both 2-tier and 3-tier RTM models, with insights from retail, sell-through (IMS), and depletion data.
- Regulatory compliance: Ensure adherence to alcohol laws and distribution regulations, impacting pricing, labeling, and promotional activities.
Appliances & consumer electronics
- Innovation and product lifecycle management: Maximize margin by effectively pricing through both innovation and obsolescence phases.
- Demand forecasting and inventory management: Optimize inventory levels with accurate demand forecasting to avoid overstocking and minimize cost-to-serve without hurting availability.
- Efficient trade promotion strategies: Design promotions to stimulate demand without eroding margins, tailored to market segments and longer sales cycles.
- Retail execution and customer experience: Ensure high-quality retail execution and consistent customer experiences to enhance brand loyalty across all distribution channels.
- Balancing innovation with sustainability: Achieve the optimal product mix by prioritizing energy-efficient innovations and ensuring compliance with diverse environmental regulations.
Retail
- Post-Event Analytics: Redesign poor-performing events to maximize the category profit pool, driving store traffic and loyalty while minimizing retailer switching.
- Promotion and Calendar Optimization: Allocate trade funds to high-value opportunities. Create shopper-centric events tailored to shop types and banners, optimizing revenue and margin growth.
- Pricing Optimization: Develop pricing strategies specific to banners and shop types by understanding shopper price sensitivity, enhancing competitive positioning.
- Strategic Category Management: Utilize strategic category management to optimize product assortment and space allocation, maximizing margins. Identify and leverage opportunities by analyzing product rotations and strategically managing listings and delistings to align with consumer demand and market trends.
- Data Management: Integrate data from internal and third-party sources to provide insights, optimize supply chain efficiency, and enhance in-store execution, improving customer experiences and profitability.
Related solutions
ADAM
AI-ready data, integrated into your technology stack. Without mobilizing your data science team.
Analytics
Relevant insights and optimized strategies, with a whole-company lens. Fueled by AI, instantly.
TPM
Every promotion seamlessly executed. Planning to forecast to order to cash, with minimal effort or rework.
XTEL earns 14 POI Best-in-Class Distinctions within the categories of AI, TPM, RGM, and RetX.
2025 POI Consumer Goods Vendor Panorama
Our experience, your success
From thought leadership to real-life case studies, explore how XTEL can help you succeed.
You must be logged in to post a comment.