XTEL & EPP Executive Meeting Paris (Past)

EPP and XTEL brought together a select group of CPG leaders in Paris for an executive meeting dedicated to the people, culture, and organizational foundations of revenue management.

Hosted at Espace La Rochefoucauld, the afternoon examined what it truly takes to scale revenue management beyond tools and processes — focusing on the mindset, behaviors, and capabilities that enable sustained adoption.

As AI, data, and digital platforms become more widely available, one truth stood out clearly: a company’s competitive advantage increasingly depends on how effectively it prepares its teams, shapes collaboration, and embeds new ways of working across functions.

Stuart Hartley, Global Technology Director – RGM & GTR at Bacardi, opened the sessions with a deep exploration of how organizations can structure teams, roles, and governance to support Revenue Management at scale — covering cross-functional collaboration, organizational design, and enabling people to make data-driven RGM decisions.

Pavel Mityushkin, Revenue Growth Manager Europe at BIC, then led a focused conversation on change management strategies — discussing how to align processes, foster adoption, and overcome resistance to change in large CPG organizations, with a sharp focus on building a holistic revenue management mindset.

The afternoon culminated in an interactive session led by Piet Surmont and Bertrand Pantou from XTEL, together with Mauricio Esteves from Microsoft — exploring how to integrate people, processes, and technology to achieve holistic revenue management success at scale.

The event closed with a vibrant networking aperitif, giving attendees the space to continue the dialogue and strengthen connections across the industry.

Want to explore what AI-driven RGM could look like for your business? Contact us.