TPM

Q: Drive productivity by digitizing your entire TPM process.

Trade Promotion ManagementAutomate 90+% of repetitive promotion tasksControl events at any stage of planning or execution with a user-friendly, ROI-driven cockpitEnsure policy and regulatory compliance, with business guidelines controlled through configurable workflowsUse parallel views of your own and your customer P&L, to maximize plan sell-in chances and results

Q: Leverage advanced AI to optimize every event.

Promotion OptimizationRun scenarios to determine optimal event outcomes for you and for your customerPredict uplift and orders with AI-generated forecasts based on ADAM data, taking into account period, customer, product, and causal factorsUnderstand and predict forward-buying, switching and cannibalization effects, for a true economic view of ROIMake AI an ally for your key account managers with back-testing reports to improve forecast accuracy and streamline tasks

Q: Automate the order-to-cash cycle for any contract.

Trade Terms and ConditionsManage complex pricing across customer and product hierarchies, handling any conditionsControl your profit by ensuring pricing compliance, with simulation tools and personalized approval workflowsSimplify financial closing with full visibility on accruals and settlements for P&L reporting Enhance cash flow control by automating the deduction and claim reconciliation to prevent disputes and revenue loss

Q: Integrate your commercial strategy in one plan.

Customer Business PlanningMaintain a real-time view of your customers’ P&L, both from your point of view and from the retailer’s, including last best estimatesBuild stronger sales plans with AI-driven shipment and consumption baselinesSimplify annual customer planning with collaboration tools and commercial building blocks for ongoing adjustmentsGenerate and track funds and trade spend rates, continuously, at any level of detail

Trade promotion management with proven results.

XTEL delivers the industry’s most comprehensive platform to optimize trade every step of the way while turbocharging your KAMs to drive ROI.

Full TPM platform, from planning to settlement

With end-to-end coverage, from customer business planning to promotional plan, and from event optimization to trade terms, XTEL runs the most comprehensive TPM platform in the industry.

A proven, global deployment model

With implementations in over 100 countries, and more multi-country rollouts among top CPGs than any other solution, XTEL is the gold standard for successful TPM deployments.

Built on Microsoft, with native SAP integration

With an Azure-native architecture and hundreds of out-of-the-box integration points into all leading enterprise systems, XTEL plugs in seamlessly into your enterprise stack.

Top Trends for Consumer Goods CIOs in 2026

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XTEL TPM

What you can do with TPM

Drive productivity by digitizing your entire TPM process.

Trade Promotion Management

Automate 90+% of repetitive promotion tasks
Control events at any stage of planning or execution with a user-friendly, ROI-driven cockpit
Ensure policy and regulatory compliance, with business guidelines controlled through configurable workflows
Use parallel views of your own and your customer P&L, to maximize plan sell-in chances and results

Leverage advanced AI to optimize every event.

Promotion Optimization

Run scenarios to determine optimal event outcomes for you and for your customer
Predict uplift and orders with AI-generated forecasts based on ADAM data, taking into account period, customer, product, and causal factors
Understand and predict forward-buying, switching and cannibalization effects, for a true economic view of ROI
Make AI an ally for your key account managers with back-testing reports to improve forecast accuracy and streamline tasks

Automate the order-to-cash cycle for any contract.

Trade Terms and Conditions

Manage complex pricing across customer and product hierarchies, handling any conditions
Control your profit by ensuring pricing compliance, with simulation tools and personalized approval workflows
Simplify financial closing with full visibility on accruals and settlements for P&L reporting
Enhance cash flow control by automating the deduction and claim reconciliation to prevent disputes and revenue loss

Integrate your commercial strategy in one plan.

Customer Business Planning

Maintain a real-time view of your customers’ P&L, both from your point of view and from the retailer’s, including last best estimates
Build stronger sales plans with AI-driven shipment and consumption baselines
Simplify annual customer planning with collaboration tools and commercial building blocks for ongoing adjustments
Generate and track funds and trade spend rates, continuously, at any level of detail