Assortment AI

Q: AI-powered assortment planning and analysis

Accelerate category planning cycles with automated insightsMake advanced analytics accessible across business usersShift from static reporting to decision-ready outputs

Q: Harmonize multiple data sources for unbiased category insights

Data improvementAuto flagging: shift, add missing, delete cancelled promotions or change promo length)AI Baselines/ Modelling: baseline aggregation, new sub-categories, distribution changes, output validationAllocation: event, quantities, rates, cost spreading down to PPG/ event level, sell-out period alignment

Q: Validate concepts with virtual stores

Test and refine concepts in realistic store environmentsPresent recommendations with greater clarity and engagementDe-risk execution by validating concepts before rollout

Category management and virtual store solutions

Scale category and sales performance across SKUs, retailers, and channels with XTEL Assortment AI booster. Optimize assortment and bring recommendations to life with virtual reality tools.

AI-powered assortment planning and analysis

Generate faster, automated insights with AI-assisted planning and analysis—so more teams can move from data to decisions with less manual effort.

Data agnostic, built to prove incrementality

Harmonize multiple data sources to create dynamic, unbiased category insights and identify the SKUs delivering truly unique incremental value to shoppers.

Virtual reality concept validation

Use 150+ pre-built virtual store environments to validate assortment, merchandising, and store build concepts—and tell a clearer story to internal stakeholders and retail partners.

XTEL Assortment AI booster

Make better assortment and space decisions, faster, and communicate them with impact.

What you can do with Assortment AI + Virtual Reality

AI-powered assortment planning and analysis

Accelerate category planning cycles with automated insights
Make advanced analytics accessible across business users
Shift from static reporting to decision-ready outputs

Apply incrementality to drive category growth at scale

Evaluate assortment choices through an incrementality-led lens
Scale performance across SKUs, retailers, and channels
Prioritize actions that deliver measurable incremental value

Identify SKUs delivering unique incremental value to shoppers

Highlight items that add distinct shopper value vs. substitutes
Support rationalization and expansion decisions with objective evidence
Improve assortment decisions with clear SKU roles and contribution

Harmonize multiple data sources for unbiased category insights

Data improvement

Auto flagging: shift, add missing, delete cancelled promotions or change promo length)
AI Baselines/ Modelling: baseline aggregation, new sub-categories, distribution changes, output validation
Allocation: event, quantities, rates, cost spreading down to PPG/ event level, sell-out period alignment

Collaborate with retail partners to optimize assortment and shelf space

Align recommendations with shopper needs and category strategy
Support growth and rationalization scenarios with transparent trade-offs
Bring retailer-ready outputs to joint business planning conversations

Validate concepts with virtual stores

Test and refine concepts in realistic store environments
Present recommendations with greater clarity and engagement
De-risk execution by validating concepts before rollout

Two capabilities, one category growth solution

Assortment decisions grounded in incrementality—designed to scale across your business.

Category Management

Assortment decisions grounded in incrementality—designed to scale across your business.

Key outcomes:

Visualize shelf and store changes before you execute
Test new concepts and strengthen stakeholder buy-in
De-risk growth initiatives with virtual validation
Deliver more engaging, memorable storytelling for customers and internal teams

Virtual reality validation

Bring category and in-store concepts to life—then validate them in immersive virtual environments.

Key outcomes:

Visualize shelf and store changes before you execute
Test new concepts and strengthen stakeholder buy-in
De-risk growth initiatives with virtual validation
Deliver more engaging, memorable storytelling for customers and internal teams