XTEL Revenue Growth Platform now available on SAP® Store
By integrating with SAP S/4HANA, SAP BTP and SAP Advanced Planning and Optimization,
the XTEL Revenue Growth Platform delivers automated commercial planning
to consumer goods customers.
Bologna, Italy — February 17, 2025 — XTEL today announced that its Revenue Growth Platform is now available on SAP® Store, the online marketplace for SAP and partner offerings. The XTEL Revenue Growth Platform integrates with SAP S/4HANA, SAP BTP and SAP Advanced Planning and Optimization and delivers AI-powered Revenue Growth Management (RGM) analytics and optimized, detailed commercial plans to consumer goods and retail customers.
“RGM is a critical step for brand owners in commercial planning,” said Cédric Guyot, Chief Strategy Officer at XTEL. “The vast majority of XTEL customers integrate our solutions with SAP planning and execution modules, to drive efficiency and ensure plans seamlessly translate into action. This drives both productivity gains and an improved ROI on trade and pricing investments.”
The XTEL Revenue Growth Platform helps Consumer Packaged Goods (CPG) companies build a resilient, AI-ready commercial data foundation and turn it into actionable, enterprise-wide commercial plans.
- Enhance and automate AI-powered data workflows, to catalog and enhance millions of data points from over 500 sources, including SAP S/4HANA and SAP BTP.
- Build optimal, realistic commercial plans based on a proven RGM data science core, to boost the ROI of promotional efforts and design effective pricing and mix strategies.
- Deliver a single plan to align the enterprise, thanks to an intuitive, GenAI-powered user interface where every function (sales, marketing, supply chain, finance) can input their strategies and constraints.
SAP Store, found at store.sap.com, delivers a simplified and connected digital customer experience for finding, trying, buying and renewing more than 2,300 solutions from SAP and its partners. There, customers can find the SAP solutions and SAP-validated solutions they need to grow their business. And for each purchase made through SAP Store, SAP will plant a tree.

