XTEL at NRF 2026: insights on AI‑driven retail execution
Don’t miss our NRF presentation
NRF Retail’s Big Show 2026 was a powerful moment to see where retail is heading next.
As Microsoft’s selected partner for AI Visual Merchandising and Assortment, XTEL was at the center of the action, meeting retailers and CPG companies focused on accelerating assortment optimization and merchandising execution.
XTEL team — including Jake Wood, John Keating, and Mark Franzese — spoke with category managers and CPG leaders about how AI is moving from experimentation to real, scalable impact.
Organizations are now prioritizing practical solutions that improve accuracy, streamline collaboration and support stronger CPG revenue management.
Our official presentation explores how AI‑driven assortment optimization, visual merchandising and advanced analytics are helping retailers deliver more consistent execution and better in‑store experiences—especially for Gen Z and Gen Alpha shoppers.
At the Microsoft Booth, visitors also experienced our virtual‑reality demo of Assortment AI, showcasing how immersive visualization supports faster planning and smarter decision‑making.
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