XTEL and Spadel: Synergic pricing and promotion strategies
XTEL and Spadel session: The power of synergic pricing and promotion strategies
EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024
EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024
We were thrilled to participate at the EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024, held at the Eurostars Universal Lisboa Hotel on May 22-24. The EPP Forum agenda combined training, keynote presentations, workshops and boot camps to help industry leaders understanding the most effective revenue management levers, mitigate current economic changes, and identify actionable RGM interventions and strategies.
The XTEL team connected with industry peers in the vibrant city of Lisbon and learned from our industry colleagues.
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The Power of Synergic Pricing and Promotion Strategies: A Decade of Pioneering Growth with Spadel
During the joint presentation at the EPP GLOBAL FMCG/CPG Revenue Growth Management Forum 2024, XTEL and Spadel illustrated the path to sustained success through synergic pricing and promotion strategies. This presentation celebrates a nine-year partnership that has supported Spadel’s ascent to becoming a leader in the beverage industry and has also redefined the role of Revenue Growth Management (RGM) in driving unparalleled financial success.
Key Discussion Points:
- Strategic Initiatives: Dive into the details of Spadel’s impressive +7.9% revenue growth and +65% EBIT increase in 2023, and explore the agile solutions that have propelled Spadel to market share leadership and profitability.
- RGM Approach: Discover the unified power of pricing and promotion strategies and learn how a holistic RGM approach can drive sustained, profitable growth.
- Navigating Market Complexities: Gain insights into how we’ve tackled commoditization, regulatory changes, supply chain dynamics, and pricing architecture challenges.
- AI and the Future of RGM: Delve into the AI-enabled ecosystem that bolsters data quality and accelerates market responsiveness, paving the way for the future of RGM.