TPM automation across multi-markets for Nelt Group
XTEL implements a multi-country project that will bring incremental value across various sales channels, deliver an integrated end to end platform, enabling automated forecasting, promotion reservations, contract management and advanced analytics.
This month, strategic client Nelt Group has launched the XTEL Trade Promotion Management solution to optimise the management and control of trade investments, as one of the strategic projects within the company.
The TPM multi-country project will deliver incremental value across various sales channels by fully automating trade promotion management, from forecasting and planning, contract management to execution, through an integrated suite of software solutions that embed industry best practices and advanced analytics to inform each step of the process.
“A Positive atmosphere has been present on the project since the beginning and represents an excellent basis for cooperation and successful implementation of this important project. Management of promotional investments and trade terms is crucial for our company. With smarter management and better control of these investments, we will ensure the achievement of our long-term goals.”
Jelena Popovic, Commercial Policy, Promotion and Pricing Manager, Nelt Group
The benefits of the project will be better cost control, integrated planning, better in-store execution and revenue increase for the Group in several markets across Europe.
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