The strategic extension: modernizing TPM, TPO, and RGM during ERP transformation

Cover image for XTEL’s executive guide on the Strategic Extension model for modernizing TPM and RGM during ERP transformation

Modernize Trade Promotion Management, Trade Promotion Optimization, and Revenue Growth Management during ERP transformation – without breaking your ERP core.

This executive guide explains how CPG organizations evolve commercial decision-making while keeping ERP as the trusted system of record.

Download the executive guide
Get the PDF and explore a practical model for modernizing TPM, TPO, and RGM alongside ERP transformation programs—including SAP S/4HANA.

Why it matters now

As CPG organizations modernize their ERP landscape, leadership teams are asking a broader question: how revenue decisions must evolve alongside the digital core to support growth and margin performance. While ERP programs improve operational execution, pricing, promotion, and trade investment decisions often still rely on fragmented processes and delayed insights.

In the guide, you’ll see benchmarks such as:

  • 10–20% productivity loss from manual planning cycles
  • 30–40% of promotions fail to generate incremental profit
  • Up to ~3% revenue uplift is left on the table when commercial decision-making does not evolve alongside ERP modernization

What you’ll learn

  • Why traditional TPM, TPO, and RGM approaches can limit commercial value creation
  • Six key opportunities to strengthen trade and revenue decision-making
  • How Agentic AI-driven insights and scenario modeling help teams make faster, smarter decisions
  • A proven Strategic Extension architecture for ERP environments
  • Case insights from a global beverage leader modernizing TPM/TPO across 20+ countries during an S/4HANA transformation 

Discover more about:

TPM modernization without rip-and-replace

Evolve trade planning and promotion execution while keeping ERP stability and governance.

Faster, smarter revenue decisions

Connect pricing and trade intelligence to execution so teams can respond with confidence.

A stronger data foundation for revenue optimization

Improve decision quality with consistent, trusted data across markets and systems.

ERP transformation: upgrade TPM, TPO, and RGM—without disruption

XTEL is a global revenue management solutions provider for CPG organizations. We combine technology, industry expertise, and data management to support value realisation and profitable revenue growth.
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