2026 POI European Summit Amsterdam

POI European Summit 2026 Amsterdam

Join us in Amsterdam on May 11–13, 2026.

Book time with our experts, attend our co-presentation and lightning talk, and connect with peers at our dinner event.

XTEL will be onsite at the 2026 POI European Summit in Amsterdam, May 11–13. Throughout the event, we’ll be available for 1:1 meetings and demos.

 

Want a focused conversation? Rather than catching us between sessions, reserve time in advance. That way, you’ll secure a dedicated slot — and keep the discussion centered on your priorities.

 

We’ll also be talking with CPG leaders about the priorities shaping commercial performance in 2026, including:

  • revenue management,
  • trade investments,
  • omnichannel execution,
  • data‑driven decision-making.
 
Ultimately, you’ll leave with practical use cases to consider, a clearer view of what’s possible, and a demo aligned to the questions you’re trying to answer.
 

To get started, pre‑book a session, and we’ll tailor the agenda around your priorities—so you get the most value from your time at POI Europe.

 

Don’t miss our POI dinner in Amsterdam at MOON (May 12)

Join XTEL and your peers at Restaurant MOON on May 12. It’s an evening of great food, good conversation, and a relaxed way to keep the day’s discussions going after the Summit sessions.

 

Nestled in one of Amsterdam’s most distinctive dining venues, MOON is a rotating restaurant with panoramic views — making it ideal for networking in a more informal setting.

 

Coming with a specific question? Or simply looking to connect with others facing similar commercial challenges? Either way, we’d love to see you there.

On stage

Add our AI session to your POI Spring Summit agenda 

 
Panel Session | May 12 – 14:30 

From Assisted to Automated Growth: Building the AI Foundation for the Next Era of CPG Revenue Management (TPM – TPO- RGM)

– The Practitioner’s Reality: What Account Managers actually need to win.
– The Insight-Action Gap: Why “Advisory” AI fails and “Actionable” AI scales.
– The Governance of Speed: Redefining decision rights and “Permission to Act”.
– Risk as a Lever: Cultivating “Safe to Try” zones for non-intuitive strategies.
– From Tooling to Routine: Embedding AI into the rhythmic DNA of promo planning.

Speakers: Ed Bishop (XTEL), Stuart Hartley (Bacardi), Yulia Kozytska (Mondelez)

 

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