Orkla: Driving growth with optimal trade promotion programs

Orkla explains how Trade Promotion Optimisation had an immediate positive impact on promotional forecast accuracy

In this webinar, Orkla describes their path towards trade promotion optimisation supported by the right digitalisation approach, leveraging AI/ML for accurate promotional plans and effective execution.

They discuss how they brought together different countries, distribution channels, processes and requirements to find promotion effectiveness and revenue growth management success.

We hope you find it interesting, feel free to share it with colleagues.

You can also read Orkla case study article here.