Mondelez takes a market-led approach to TPM deployment

Mondelez took a market-led approach to their TPM deployment to see rapid results

In this webinar, Mondelez discuss how crafting a successful strategy for a global-scale  Trade Promotion Management implementation means balancing stakeholders, past learnings, and unique market needs.

They explain how they decided to shape their multi-country Trade Promotion Management approach through process assessments to achieve a global vision while meeting its local parameters.

We hope you find it insightful, feel free to share with your colleagues.