XTEL at EPP Peer Network Event – Paris (Past)
March 25, Paris.
EPP and XTEL are delighted to announce their exclusive Commercial Planning and Productivity Transformation Peer Executive Networking Meeting (PEN) on Tuesday, March 25, 2025, in Paris.
This invitation-only event will gather leading executives in Revenue Growth Management (RGM), sales, data, and technology from the local area. Together, we’ll explore the state of the art of commercial planning and execution in consumer goods and reflect on how AI is reshaping commercial transformation programs.
Join us for an afternoon of senior-level interaction with your peers. Seats are strictly limited, submit your participation request now!
Speakers
Marc Couraud, EMEA Consumer Goods Lead – Microsoft
Cosmin Tanase, Senior Manager Execution Excellence – BIC
Piet Surmont, Global Head of RGM – XTEL
Bruno Marion, Finance, IT and Commercial Strategy Senior Director – Procter & Gamble
Location: Châteauform' Les Jardins de Saint - Dominique
Agenda
2 – 2:30 PM | Welcome coffee
2:30 – 3 PM | Visionary talk – A peak into retailers’ focus and its impact on manufacturers.
The future of retail demands closer collaboration between retailers and manufacturers. Success hinges on flexibility, innovation, and a shared commitment to meet evolving consumer needs while navigating technological advancements. Understand the dos and don’ts of next-generation CPG-retailer collaboration – and their implications on your technology choices. Discover how prerequisites to technology adoption have changed, including data strategy, and change management in the age of AI.
Speaker: Marc Couraud, Microsoft
3 – 3:30 PM | Industry leaders talk 1: The challenges in deploying effective commercial strategies.
Deploying commercial strategies in an FMCG/CPG company comes with a unique set of challenges due to the dynamic and competitive nature of the industry, as well as internal alignment challenges.
How do you navigate towards the successful deployment of commercial strategies?
Speaker: Bruno Marion, Finance, IT and Commercial Strategy Senior Director – Procter & Gamble
3:30 – 4 PM | Coffee break
4 – 4:30 PM | Industry leaders talk 2: Key elements of success in commercial planning and execution
Delivering effective commercial plans is essential for sustained growth in the dynamic consumer goods sector. This session will explore key elements of commercial excellence through insights from various consumer industries. Learn how to combine strategic vision with rigorous execution to drive lasting business impact. Discover best practices for maximizing transformation potential through cross-functional collaboration and digital tools that empower teams. Gain insights into transforming sales cultures and enhancing sell-out efficiency to succeed in a competitive marketplace. This session provides actionable strategies to achieve commercial goals and ensure long-term success.
Speaker: Cosmin Tanase, Senior Manager Execution Excellence at BIC.
4:30 – 5 PM | Inspirational expert talk – Transforming Commercial Planning Effectiveness with AI.
AI is revolutionising traditional analytical, transactional, and workflow-driven strategy and commercial planning systems. By integrating AI into RGM and commercial planning, FMCG/CPG companies will optimize decision-making and deliver new levels of productivity and profitability. AI-powered tools are reshaping cross-functional collaboration, joint business planning and commercial execution. Discover how AI is transforming productivity and revolutionizing how consumer goods companies strategize and optimize their commercial operations.
Speaker: Piet Surmot, Global Head of RGM, XTEL
5 – 6 PM | Peer discussion/reflections
Key takeaways.
6 – 9 PM | Networking cocktail
Additionally, you are invited to join the XTEL team and attend Microsoft AI Day on March 26. The Microsoft AI Day is free but fills up quickly and is subject to Microsoft approval.
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