Bel and Kellogg’s: Driving digital transformation and growth

How Bel and Kellogg’s are driving change in order to create the right foundation to thrive.

In this webinar Fred Harris from Bel, and Alexis Janssen from Kellogg’s share best practices for driving a successful and profitable digitalisation process.

Frederick Harris from Bel and Alexis Janssens from Kellogg’s share their learnings, thoughts and advice around how to successfully drive digital transformation across markets in Trade Promotion Management, which pitfalls to avoid, and how to create the right foundation to thrive during the recovery phase and beyond.

The main discussion themes are:

• The key ingredients in the digital transformation journey and why
• Driving change and avoiding pitfalls
• The Revenue Growth Management journey
• Describing the digital transformation journey in phrase

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