XTEL at EPP Revenue Management Executive Meeting London
If you are interested in attending a similar event, bookmark our resources page for updates on future dates, speakers, and agenda.
The future of revenue management is innovation‑led
London, February 24th, 2026
EPP and XTEL are hosting a strategic Executive Meeting to examine how digital transformation and new technologies are reshaping revenue management across the CPG industry.
During the afternoon, we will explore how innovation, AI, and digital technologies are reshaping revenue processes and enabling CPG organisations to build faster, smarter, and future‑proof commercial capabilities. Join us for strategic conversations, practical insights, and an opportunity to connect with industry peers.
Agenda
Clermont Hotel Group – West End Cluster, London UK
1 – 1: 30 PM – Guest arrival
1:30 – 1:45 PM – Welcome session
Pol Vanaerde – Founder EPP
1:45 – 2:45 PM – AI Work in RGM: Change Management Beyond Technology
Why people, processes, and governance are the real drivers of AI adoption in commercial decision-making.
Wendy Janssen – Global Director SRM Analytics, Mars
2:45 – 3:45 PM – Data and technology for smarter trade spend and assortment decisions
How technology and AI enable better trade spend allocation, promotion planning and SKU assortment.
Use cases on increasing ROI, reducing waste and enabling more agile commercial decision‑making.
Hasan Guliyev – NRM/RGM Leader DACH & Europe, BIC
3:45 – 4:15 PM – Coffee break
4:15 – 5:15 PM – From AI-Algorithm to Simple Adoption
How AI and technology accelerate innovation across revenue processes.
Interactive challenge in two groups: designing AI‑driven solutions for specific or end‑to‑end value creation.
Piet Surmont and Alexander Schmitt, XTEL + Mauricio Esteves, Microsoft
5:15 – 5:30 – Wrap up and closing remarks
5:45 – 7:00 PM – Networking aperitif
Pol Vanaerde
Wendy Janssen
Hasan Guliyev
Piet Surmont
Alexander Schmitt
Mauricio Esteves
You must be logged in to post a comment.