XTEL at EPP RGM Executive Meeting Amsterdam (Past)
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Make it make the difference: Why RGM platforms and AI are essential for value generation in the CPG industry
Amsterdam, October 21st, 2025
EPP and XTEL are delighted to announce their exclusive RGM Executive Meeting. This invitation-only event will bring together leading executives in Revenue Growth Management (RGM), sales, data, and technology from the Amsterdam area.
Together, we’ll explore the intersection of RGM, technology platforms, and advancements in AI—and how their combination can drive real value for companies in the consumer goods sector. Join us for an afternoon of senior-level interaction and insightful discussion with your peers.
Featured speakers: XTEL, BCG, Microsoft, Reckitt and more!
Agenda
Zoku Amsterdam – Weesperstraat 105, 1018VN, Amsterdam, The Netherlands
1 – 1: 30 PM – Guest arrival
1:30 – 1:45 PM – Welcome session
Pol Vanaerde – Founder EPP
1:45 – 2:30 PM – The Frontier Sales Organization in Consumer Goods
Mauricio Esteves – Senior Industry Advisor at Microsoft
2:30 – 3:15 PM – From data to decisions
Leveraging insights and technology to anticipate consumer shifts
Alper Sahan – Global Commercial Analytics and Products Director at Reckitt
3:15 – 3:45 PM – Coffee break
3:45 – 4:30 PM – Turning Trade Spend into Value with Revenue Management
Alessio Cavallini – Managing Director & Partner at BCG
4:30 – 5:15 – Transforming Commercial Processes and Sales in Consumer Goods:
The Role of AI and Technology
Piet Surmont – CMO and Head of Strategy at XTEL
5:15 – 5:45 – Wrap up and closing remarks
5:45 – 7:30 PM – Networking aperitif
Pol Vanaerde
Mauricio Esteves
Alper Sahan
Alessio Cavallini
Piet Surmont
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