Kraft Heinz: TPX digital transformation across borders

Kraft Heinz embraced a common solution across borders to reinforce standardised processes and performance indicators

A centralised Trade Promotion Solution to significantly increase trust and accuracy

With everything centralised within the same Trade Promotion Solution, Kraft Heinz saw how trust and accuracy increased significantly and how the automating of the system actually freed up time of their people. Commercial plans were finally in sync, it meant that the business can see how execution is aligning to the guidelines, quickly identify any gaps and deep dive into factors that are impacting the bottom line.

Each function that touch the commercial business cycle now refer to the same data, providing one version of the truth from both a volume and financials perspective.

Find out more by watching this webinar discussion, and feel free to share with your colleagues.

You can also read the Kraft Heinz case study article here.