Webinar on-demand: Guiding RGM evolution in CPG
Striking the balance between science and art
A conversation with Damiano Marabelli
Join XTEL’s Global Head of Strategy, RGM, and Analytics, Piet Surmont, for an exclusive conversation with Damiano Marabelli, former CIO of Coca-Cola, as we explore the evolution of Revenue Growth Management (RGM) in the consumer goods industry. This session will reveal how RGM has moved beyond dashboards and traditional analytics to become a strategic discipline, powered by advanced data science, AI, and the latest breakthroughs in Generative AI. Together, we’ll examine the crucial balance between scientific rigor and market intuition, and discuss how data quality and democratization are reshaping RGM’s impact across organizations.
Suggested readings:
Unlocking revenue growth magic: The Coke recipe for success – LinkedIn article by Damiano Marabelli
Market share analysis: Evaluating competitive marketing effectiveness – L.G. Cooper, M. Nakanishi, 1988
Speakers
Damiano Marabelli – Former CIO of The Coca-Cola Company
Damiano Marabelli is a dynamic Chief Information Officer and visionary digital executive with over 15 years of international experience driving innovation, strategic ICT transformation, and pioneering AI solutions for global enterprises. Currently the CIO of Rodenstock Italy, Damiano previously held influential roles at industry leaders such as The Coca-Cola Company and Whirlpool Corporation, where he spearheaded major digital transformations, SAP-driven process enhancements, and advanced revenue growth initiatives across EMEA.
Recognized for seamlessly aligning technology with core business strategies, Damiano excels at delivering tangible value, operational excellence, and sustainable innovation. Leveraging Agile methodologies, he fosters collaborative, inclusive, and high-performance environments. Damiano holds executive certifications from POLIMI and the MIT Sloan School of Management, and received the prestigious Best CIO Award 2024 from IKN Italy, celebrating his exceptional leadership and measurable business impact.
Piet Surmont – Head of RGM at XTEL
Previously working with Kraft Heinz, Danone and other companies, Piet is a veteran in Revenue growth management, Marketing & Sales Management, and Brand marketing for the CPG industry. Thirteen years ago, he co-founded StepUp RGM, helping CPGs translate insights into appropriate actions that deliver results. In 2022 StepUp RGM became part of XTEL, where Piet now leads strategy and marketing